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Unlock Unprecedented Customer Insights: Master Marketing with Data Science Technique

Go beyond gut feeling and unlock data-driven marketing magic! This course empowers you to harness the power of data science for powerful customer insights. Master predictive modeling, segmentation, and personalization - all without needing to be a coding whiz.
  • Training Type
    Live Training
  • Category
    Data & Analytics
  • Duration
    3 Hours
  • Rating
    4.9/5
Unlock Unprecedented Customer Insights: Master Marketing with Data Science Technique

Course Introduction

About the Course

In today's data-driven world, traditional marketing tactics don't cut it. This course bridges the gap, equipping you with the essential data science skills needed to truly understand your customers and optimize your marketing efforts. Through hands-on exercises and real-world case studies, you'll learn:

Leveraging data storytelling: Transform complex data into actionable insights and compelling narratives.

Predictive modeling: Forecast customer behavior and future trends to anticipate their needs.

Customer segmentation: Create hyper-targeted campaigns tailored to distinct customer groups.

Marketing automation: Streamline processes and personalize experiences with data-driven automation.

Course Objective

Gain a practical understanding of data science techniques relevant to marketing.

Utilize data to uncover deeper customer insights and predict their behavior.

Develop data-driven strategies for targeted marketing campaigns and personalized experiences.

Implement effective marketing automation solutions based on data analysis.

Measure and optimize marketing performance using data-driven metrics.

Who is the Target Audience?

Marketing professionals seeking to leverage data science for deeper insights.

Marketing managers wanting to drive data-driven marketing strategies.

Brand marketers aiming to personalize customer experiences.

Any professional looking to add data science skills to their marketing toolkit.

Basic Knowledge

Basic understanding of marketing concepts and digital marketing channels.

No prior coding experience required (low-code/no-code tools used).

Related Virtual Classroom
Have Any Queries
Call Us : +510-849-6155
Email : support@simplivlearning.com

Available Batches

21 May 2024 Tue ( 1 Day ) 12:00 PM - 03:00 PM (Eastern Time)
20 Jun 2024 Thu ( 1 Day ) 12:00 PM - 03:00 PM (Eastern Time)

Pricing

Live
Single Attendee
149 249
Live Session
Recorded
Single Attendee
199 332
6 month Access for Rec
Live+Recorded
Single Attendee
249 416
6 month Access for Rec
Contact Support for Group Offers

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Curriculum
Total Duration : 3 Hours
Introduction to Data Science for Marketing
  • Importance of data science in today's marketing landscape.  
  • Understanding key data science concepts and terminology.  
  • Data collection and preparation for marketing analysis.  
Customer Segmentation & Insights
  • Identifying and analyzing different customer segments.  
  • Leveraging customer data to gain deep personal insights.  
  • Developing targeted marketing campaigns based on segmentation.  
Predictive Modeling for Marketing
  • Introduction to predictive modeling concepts and applications in marketing.  
  • Using data to predict customer behavior and future trends.  
  • Optimizing marketing efforts based on predictive insights.  
Personalization and Marketing Automation
  • Leveraging data to personalize customer experiences across channels.  
  • Using automation tools to streamline personalized marketing campaigns.  
  • Measuring the effectiveness of personalized marketing initiatives.  
Data Storytelling & Visualization for Marketing
  • Transforming data into compelling narratives for effective communication.  
  • Creating impactful data visualizations for presentations and reporting.  
  • Present insights and recommendations to stakeholders using data storytelling.