Midjourney for Visual Storytelling

About the Course

This 1-hour workshop introduces business professionals to the power of AI-generated visuals using Midjourney. Participants will learn how to use text prompts to create high-quality, brand-aligned images for marketing campaigns, storytelling, and content creation. Through live demonstrations and a collaborative mini-exercise, attendees will gain hands-on exposure to visual prompt writing, stylistic control, and practical use cases for social media, websites, and pitch decks.

Course Objective

Understand how Midjourney works and how to access it via Discord

Learn how to craft effective prompts for brand-aligned visual content

Explore visual styles, tone, and consistency in AI-generated imagery

Apply Midjourney to real marketing needs like social posts, mockups, and branding

Practice building and iterating on image prompts for storytelling

Who is the Target Audience?

Marketing professionals, content creators, and creative directors

Entrepreneurs, freelancers, and brand builders

Social media managers and designers

Anyone looking to create better visuals without hiring a full-time designer

Basic Knowledge

Basic understanding of brand and visual content strategy

Familiarity with Discord (helpful but not required-explained live)

No design experience is required

Midjourney subscription recommended (attendees can observe if they don’t have it)