This course will help you audit your social media and monitor your competitors. You will be able to list the factors impacting the brand's health and scan the industry benchmarks regarding content and results. Auditing helps a brand to grow its followers, engagement, and business results. You will be able to set goals and analyze their results and strategies. It will also enable you to understand more about your audience and if they are a quality audience and delivering your conversions or not. Moving on to competition analysis, you will be able to analyze how your competitor is performing & what kind of ads are they running which will allow you to give an extended understanding of the market and provide leverage. During the program, a lot of handouts would be shared with you to work on them to get the desired strategy and results for your specific business. Upon completion of this program, you will have a lot of clarity with your goals, expectations and the next steps.