Finance for Marketing Professionals

This course equips marketing professionals with financial skills to budget effectively, measure campaign ROI, and connect marketing efforts to business profitability.

Productivity

2 Hours

Description

This course equips marketing professionals with financial skills to budget effectively, measure campaign ROI, and connect marketing efforts to business profitability. It focuses on using financial data to justify marketing investments and optimize spending.

Course Objectives

Budgeting for marketing campaigns

Calculating and analyzing campaign ROI

Understanding customer lifetime value (CLV) and acquisition costs (CAC)

Connecting marketing spend to revenue growth

Financial forecasting for marketing plans

Target Audience

Managers and team leaders in non-finance departments

Entrepreneurs and small business owners

Professionals seeking to understand financial performance

Basic Understanding

No prior knowledge is needed

Course Content

No sessions available.

Simpliv Logo
Simpliv LLC
39658 Mission Boulevard,
Fremont, CA 94539, USA

Finance for Marketing Professionals

Session 1: Finance Basics for Marketers

  1. Key financial concepts: Revenue, profit, and ROI

Session 2: Marketing Budget Management

  1. Allocating resources across channels and campaigns

Session 3: Campaign ROI Analysis

  1. Calculating ROI and interpreting metrics for decision-making

Session 4: Customer Metrics: CLV and CAC

  1. Financial implications of customer acquisition and retention strategies

Session 5: Forecasting Marketing Impact

  1. Using financial data to predict outcomes of marketing initiatives

Session 6: Case Studies

  1. Examples of marketing strategies linked to financial performance

Coupons

No offers available at this time.

Live Support

Call

+510-849-6155

Mail to

support@simplivlearning.com

Similar Courses

Our Trusted Clients