Digital Marketing Certification Training
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Training TypeLive Training
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CategorySearch Engine Optimization
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Duration15 Hours
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Rating5/5
Course Introduction
About the Course
Digital Marketing is growing exponentially around the world. From being a part of the overall marketing mix, digital media has now become the center of every company's marketing plans. Simpliv's Digital Marketing Certification training will help you gain expertise in various digital marketing aspects such as Keyword Planning, SEO, Search Engine Marketing, Email Marketing, Affiliate Marketing, Social Media Marketing, and Google Analytics. This Digital Marketing Certification course is a gateway towards your career as Digital Marketeer.
Course Objective
Gain a strategic understanding of Digital Marketing
Understand how to use it for branding and sales
Learn best practices, tools, and techniques of SEO
Become well-versed with advertising on top social media channels – Facebook, Instagram, Twitter, and LinkedIn
Master Search Engine Marketing using Google Ads & YouTube
Understand Email Marketing
Learn how Affiliate Marketing works
Master Google Analytics for tracking and reporting of Digital Marketing campaigns
Who is the Target Audience?
Anyone who want to make a career in Digital Marketing
Middle and senior managers to understand how to leverage the power of Digital Marketing to build a brand and grow sales.
Basic Knowledge:
There are no specific prerequisites
Available Batches
| 24 Oct 2022 | Mon - Fri (5 Days) | 11:00 AM - 02:00 PM (Eastern Time) |
| 28 Nov 2022 | Mon - Fri (5 Days) | 11:00 AM - 02:00 PM (Eastern Time) |
Pricing
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What is digital marketing?
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Evolution of digital marketing
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Creating customer personas
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Core concepts of digital marketing
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Digital marketing lexicon and metrics
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Importance of search digital
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Sources of traffic to your site
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Product discovery and how search engines work
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What is SEO?
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Keywords planning and best practices
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Keyword research tools
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(optimizing text, optimizing images using meta tags, URL structure, redirects, handling duplicate content, and more)
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What is Off-page SEO?
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Off-site Link Building techniques
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Google Search Console and Bing Webmaster Tool to improve off-page optimization
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SEOptimer tool to track keyword rankings and link building outreach
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Website design best practices for SEO
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Introduction to Google Search Ads
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Sources for paid traffic
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Creating ads in Google Ads
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Display advertising
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Creating and managing your ad campaign
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Introduction to email marketing
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Email marketing cycle
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Building email list
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Creating a lead magnet
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Setting up a squeeze page
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Tackling spam
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Effective content strategies
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Tips to improve conversion
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Introduction to Affiliate marketing
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How Affiliate Marketing Works
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Major Affiliate Marketing channels
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How to set up and run Affiliate Marketing as a merchant/affiliate
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Introduction to Facebook and Instagram
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Creating a business profile on Facebook and Instagram
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Best Practices for organic marketing on Facebook and Instagram
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Creating paid ad campaigns on Facebook and Instagram
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Introduction to YouTube
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Creating a channel on YouTube
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Best practices for YouTube channel
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Different types of videos
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Creating paid ad campaigns on YouTube
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YouTube ad formats
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Introduction to Twitter and LinkedIn
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Creating profiles on Twitter and LinkedIn
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Best Practices for Twitter and LinkedIn
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Creating paid ad campaigns on Twitter and LinkedIn
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Introduction to Google Analytics
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Using Google Analytics to understand visitor behavior
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Introduction to Landing Pages
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Create an effective landing page
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Conversions and Goals
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Ecommerce Analytics
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Tracking website performance using Google Analytics
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Tracking form submissions and clicks using events
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Optimizing the overall campaign performance
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Introduction to Enhanced Ecommerce in Google Analytics
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Learning from your competitors
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Using tools for competitive analysis