Business Writing - How to Influence your Readers

Features Includes:
  • Self-paced with Life Time Access
  • Certificate on Completion
  • Access on Android and iOS App

Course Preview Video


A writer of influence changes how people think, feel and act.

Here are quick and dynamic ways to attract and grow a loyal following.

All the income from this course supports the Margate Bookie (UK Registered Charity 1174819) which inspires a love of reading and writing through literary festivals and creative courses.

Basic knowledge
  • This course is for everyone who wants to influence people. That includes you!
  • It's a very practical, hands-on course. Your ability to change your readers and listeners is going to zoom

What will you learn

You've got five steps to take before you become a writer of influence.

In this module you'll learn how to:

  • Write accurately, clearly and concisely
  • Structure and plan your communication for maximum impact
  • Write with clarity and confidence to gain more readers
  • Edit to improve readability
  • Give and receive feedback
Course Curriculum
Quiz Count: 5 No of Lectures: 7 Total Duration: 00:23:23
George Francis Walker – September 05, 2020

I want to thank you for the way you delivered your lessons. You made each delivery exactly the way you were teaching us. You have given me the tools to become a better writer for myself, and for my business. If anyone is considering this course, they should stop and register. It's a winner!

Ellie Claire Davies – August 30, 2020

Nice approach of considering the reader and their emotional responses to the piece before even beginning to fully plan, let alone write. Avoiding cognitive cost for the reader is essential, no matter what you're writing

Erica Meahl – August 29, 2020

I found the ideas of "cognitive cost" very true for me especially but I had never thought about it before. The related strategies make a lot of sense and I am sure that my writing is already better with the structure provided by the guidance in this course

Ash Herman – August 27, 2020

I like the strategy of seeing everything from the viewpoint of the reader and delving deep into exactly what motivates someone to read, the idea of cognitive cost and how to avoid, the model for reader response, etc. The whole course was most definitively a learning experience and a good use of my time

Kurt Dickerson – August 26, 2020

Another great course where I was surprised by how much I learned (from something I thought as a "simple" topic) -- If there was a fourth course I would check it out too!