Parthasarathy Ganguly

Consultant Data Scientist

Parthasarathy Ganguly



  • GBSM consultancy Pvt. Limited, Kolkata, 2017-Present Faculty, Data Science
  • Indian Institute of Engineering Science and Technology (IIEST), West Bengal January,2016-2017, Guest Faculty
  • Tolani Institute of Management Studies, Gujarat April,1996- January, 2015 ,Assistant Professor
  • A Tosh & Sons (I) Ltd, Kolkata, May,1994-March,1996, Executive (Export).
  • Coal India Ltd, West Bengal ,1990-1991, Junior Executive Trainee


  • MBA Allahabad University 1994 First class
  • Bachelor of Engineering (Mining) Bengal Engineering College (Indian Institute of Engineering Science and Technology), 1990 First class
  • Higher Secondary Education (Science), West Bengal Council of Higher Secondary Education 1986 First class
  • Secondary Education, West Bengal Board of Secondary Education 1984 First class

Additional Qualification

  • University Grant Commission-National Eligibility Test Qualified, year 2016

Courses Taught during teaching career

  • Statistics for Management
  • Business Analytics using R
  • Machine learning/Business Analytics using Python
  • Marketing Research
  • Research Methods
  • Consumer Behavior and Services Marketing

Research Software Proficiency

  • R
  • Python
  • Excel
  • SPSS

Research and Publications

  • January-June, 2012 GAP Analysis & Segmentation Approach in Indian Retail Banking Applied Journal of Management Science, vol. 2, No. 1, Research Paper
  • June, 2010 SERVQUAL versus SERVPERF: An assessment from Indian banking sector. Quest-Journal of Management & Research, Volume-1(1),3-13. ISSN-0976-3317 Research Paper
  • August,23-25, 2006 Rural Marketing: Prospects, Challenges and Sustainable Competitive Advantage in Marketing Practices through the use of Information & Communication Technology National Conference Proceedings Research Paper
  • February, 2006 Rural Communication: An Integrated Approach The ICFAI Journal of Marketing Management, Vol. V, No 1, Research Paper
  • October,2005 An empirical study to evaluate the perceptual positioning of ten well-known toothpaste brands in the minds of the youths Indian Journal of Marketing, No 10, Vol. XXXV, Research Paper
  • October,5-6, 2004 Rural Marketing –What, Why and How? FICCI Rural Marketing Summit, Mumbai, Research Paper
  • August 1998 Are our Management Institutes Responsible Enough Indian Management, Vol.37, Article
  • February 9, 1998 Mind the Clock The Economics Times, Article

Chapter in Book

  • Integrated Marketing Communication-Concepts and Cases The ICFAI University Press, 2008

Seminar/ Workshop/ Training attended

  • Workshop on Case Method for Management Teachers Indian Institute of Management, Ahmedabad
  • Commission
  • One Week Program on "Doing PhD Research & Writing Research Papers", TIMS
  • National Summit on Rural Management, Birla Institute of Management Technology
  • National Summit on Rural Management , FICCI
  • National Conference on Sustainable Development, TIMS
  • Retail Summit Confederation of Indian Industries
  • Faculty Development Program on “How to Write a Research Paper?" ,TIMS
  • National conference and received “The Best Research Paper Award”, TIMS
  • Faculty Development Program on “Use of statistical Packages (SPSS and Gretl) in research” ,TIMS
  • International Conference on Research in Management: Lessons for India ,TIMS
  • Workshop on “Case Writing”, TIMS
  • One-Week National Faculty Development Program on “Research Methodology & Data Analysis” Tolani institute of Management Studies and DHRD, VNSUG, Surat.
  • One-week Faculty Development Program on “Research Methodology & Data Analysis” TIMS
  • Indira Gandhi National Open University Projects guided:
  • Marketing Strategy Development of Kutch Mahila Vikas Sangathan (KMVS), Kachchh, Gujarat
  • Value and Lifestyles (VALS) Segmentation of the urban youths (Age 15 to 30) of Gandhidham and Adipur region
  • Determinants of service quality in retail banking: A Qualitative Study
  • Evaluation of perceived service quality in telecom sector and the relationship among service quality, customer satisfaction and behavioral intentions

Professional Association

  • Social Science Research Network (SSRN)
  • Research gate
  • All India Management Association


Dr Devendra Kodwani (Ex-Director, Tolani Institute of Management Studies, Gujarat) Associate Dean Learning and Teaching, The Open University Business School, Milton Keynes, United Kingdom E-mail:

Courses from Parthasarathy Ganguly